Jaclyn Schiff is a journalist-turned-strategist who built and sold a marketing agency. She founded PodReacher, an agency specializing in content transformation for B2B companies. Launched in 2018, the agency helped businesses repurpose webinars, virtual events, podcasts, and videos into high-value written content, such as blog posts, case studies, and lead magnets. Over six years, she built and led a fully remote team to deliver high-quality content for 120+ clients across healthcare, technology, and B2B. In 2024, PodReacher was acquired by Marketers in Demand, the holding company that owns Motion and New North. The agency has since been relaunched under a new brand and website — Spoke.
Her entrepreneurial story has been featured in Indie Hackers, Starter Story, and on dozens of podcasts, including Confessions of a Marketer and Growth Marketing Toolbox.
Before starting PodReacher, Jaclyn focused on healthcare journalism and communications. She worked in the newsroom at Kaiser Health News in Washington, D.C., and led programming for healthcare industry executives at Modern Healthcare, a publication of Crain Communications. She also served as communications director for the American Society for Tropical Medicine and Hygiene, supporting the world’s leading infectious disease researchers.
Her writing has appeared in NPR, The Huffington Post, NBC News, AllAfrica.com, PBS, Kaiser Health News and more.
Currently, Jaclyn leads communications for the International Society of Travel Medicine, where she applies her expertise in messaging, positioning, and strategic storytelling to elevate the organization’s global impact.
